Say you’re trying to find a dentist in your area. You go to a website for a local dentist, and it looks neat and clean. You can find the address of the practice and see the services offered. Except there’s one problem: the site features absolutely no pictures of the dentist, his/her hygienist, the receptionist, or anyone else who works in the office. Instead, you find cheesy stock photography that was clearly purchased from some third party source.

The experience might make you uneasy, right? You’re going to need to trust this individual to care for your teeth and gums, and yet you have no way of seeing this person’s face. This is exactly why professional head-shots are crucial for your website. It seems like a subtle detail, but a head-shot truly can help increase your conversion rate and turn your site into a powerful selling tool for your business.

It doesn’t matter whether you’re selling real estate or skincare products or furniture, people want to be able to get to know you on a more personal level before they work with you. One way to do this is by showing them what you look like. When they can put a face to a name and a brand, they instantly feel more comfortable partnering with you. You’re no longer just some disembodied entity, you’re someone they might see in the grocery store or at the gym. A professional head-shot truly is your secret weapon.